You Stream, I Stream, We All Stream: The Paid Streaming Opportunity in Canada

In Canada, 56% of teens and Millennials listen to music on their smartphones in a typical week. As music consumption–especially among these groups–moves to mobile devices, consumers are increasingly discovering music from online and app streaming services operated by AM/FM radio stations. That said however, “over the air” AM/FM radio still dominates how Canadians discover new music, especially Millennials.