Smart Speaker Sales, Forecasts and Market Share: Amazon Echo, Google Home, Apple HomePod and More
Canalys predicts that 56.3m smart speakers will ship globally in 2018, with the US accounting for 38.4m of them – that’s around 68%. It sees China as the second-biggest market with 4.4m shipments – a 7.8% share of the global total.
Music is one of the main things people are using their smart speakers for. NPR and Edison Research reported in July that 90% of first adopters and 89% of early mainstream users have asked their speaker to play music in the last week, ahead of asking a general question (83% / 85%); getting the weather forecast (81% / 85% respectively); and setting a timer or alarm (66% / 69%).
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