You’d be forgiven for thinking that music streaming services such as Spotify, Apple Music, and Amazon Music have rendered local listening habits and cultures less relevant. After all, music streaming is now available in most parts of the world and allows users to listen to artists from across the globe. In many ways, music has never been more accessible. Yet the importance of regionality persists, even with increased global connectivity. From local scenes to national laws, music consumption and distribution remain closely tied to location.
This has profound implications for how people listen to and experience music, how artists and labels can market new releases and schedule tours, and how streaming services can effectively tap into markets to maximize revenue.
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