Seven in 10 US Adults Haven’t Bought Anything Via Social

Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go. 70.4% of respondents, the largest share, said they’ve never made a purchase via a social media platform, indicating there’s a lot of opportunity on the table for social platforms to drive up social commerce adoption.

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