Post-Pandemic Music Industry Predictions: The Great Divide Between Embraced And Impacted
This period of change will produce two types of musicians: the “Embraced” and the “Impacted.”The Embraced musician is an entrepreneur birthed out of necessity. Living by the creed of “desperate times call for desperate measures,” these individuals will find every opportunity to sustain their careers.
The Impacted musician, however, will not fare as well. While everyone has their own unique circumstances and privilege that need to be taken into account, there will be some musicians who objectively view the pandemic as a brick wall that cannot be climbed. The desire may be there, but the motivation to put need into tangible action may be lacking.
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