NRF: Holiday Headquarters

American consumers plan to spend an average $935.58 during the holiday shopping season this year, according to NRF’s survey conducted by Prosper Insights. Nearly six in 10 plan to buy for themselves, spending an average $139.61, up 4 percent from last year and marking the second-highest level of personal spending in the survey’s 13-year history. See more survey highlights by visiting https://nrf.com/resources/consumer-data/holiday-headquarters