[IN THE NEWS] Music Industry is Moving Towards an ‘Attention Economy’, Says Sony Exec
Dorothy Hui, Sony Music Entertainment UK’s vice president of digital, tells the music industry ‘we are moving towards an attention economy’. Hui, whose experience spans partnership marketing, digital retail, direct-to-consumer and social media, said that artists and labels are competing for consumers’ limited attention spans as time is split between audio, visual and social media platforms. Addressing delegates at the NY:LON Connect conference in London, she added: ‘The focus is on building audiences and engaging them. When you look at the potential of the [streaming] market, there’s the factor of how many people are subscribing but each person still only has 24 hours in the day.
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