IN THE NEWS: Millennials Aren’t Very Interested In Traditional Radio Any More

A study released today by the Music Business Association and data analysis firm LOOP (Lots of Online People) confirms that millennials aren’t listening to radio nearly as much as older generations, and the drop off in usage and change in behavior is impressive. The study contains the answers from over 3,000 respondents, and the results focus on younger millennials, which in this case are defined as those between the ages of 15 and 19 (as of May 2016).