Nearly 40 Percent of Shoppers Will Give the Gift of An Experience This Holiday, Reports NPD
Rather than filling stockings or wrapping packages, many holiday shoppers plan to purchase less tangible gifts this year, reports The NPD Group, a leading global information company. According to NPD’s 2017 Holiday Purchase Intentions Survey, purchase intent is down across many general merchandise categories, but consumers place a high value on experiences – in their homes, when shopping, and as gifts. Thirty-nine percent of U.S. consumers plan to purchase experiential gifts this holiday season, like wine tastings, concert tickets, and spa treatments.
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