Warner Music Group’s Canadian and Indian divisions have partnered to launch 91 NORTH RECORDS, a new joint venture aimed at supporting artists of South Asian heritage. The label will be led by artist and producer Ikky, who will serve as Creative Director. Since its launch, 91 NORTH RECORDS has signed Canadian-based Punjabi stars Karan Aujla and Jonita Gandhi. Both artists will work closely with Ikky and 91’s A&R Director, Charlie B.
“There is an incredible new generation of talent rising, influenced by their South Asian heritage, and we want to make sure these artists are represented both here and around the world,” said Kristen Burke of Warner Music Canada. “This new venture allows artists to be truly authentic, and our global network gives us the opportunity to showcase their culture on a global stage.”
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