SoundCloud and SiriusXM have extended their US Advertising partnership until 2024. Initiated in 2018, the agreement enables advertisers and brands to continue purchasing SoundCloud’s US advertising inventory directly from SXM Media. The renewed agreement leverages SXM Media’s direct sales capabilities, targeting data, auto programmatic product, and innovative ad-tech solutions via SiriusXM’s subsidiary, AdsWizz. Combined, SoundCloud and SiriusXM’s US offering reaches more than 150 million unduplicated listeners.
“We are excited to extend our SXM Media relationship and continue bringing innovative and creative music-first brand offerings to advertisers,” said Vanessa Baria, VP, Revenue Partnerships & Operations at SoundCloud.
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