Music Biz Members Primary Wave and Universal’s Virgin Music Announce Global Deal

Independent publishing and talent management company, Primary Wave, has announced a new global distribution agreement with Virgin Music Label & Artist Services (launched by Universal Music Group in February as a rebrand of Caroline). The deal covers master recordings from within the Primary Wave music catalog across all physical and digital distribution channels, with particular focus on labels from Primary Wave’s strategic partner, The Gaither Group.

“We are so excited to begin this relationship with Primary Wave Music and The Gaither Group as their new distribution partner,” said Virgin President Jacqueline Saturn and General Manager Matt Sawin. “Both companies are so forward thinking and always looking to create new opportunities to build awareness and audiences for their artists and music. Their approach perfectly aligns with ours, and we look forward to many years of success together.”

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