Warner Music Group’s media and creative content division, WMX has partnered with Roku to launch three FAST (Free ad-supported streaming TV) channels on the Roku Channel. In light of the recent trend of music related TV channels debuting in the US, Warner says that the channels will focus on a specific genre and will be programmed based on consumer behavior insights. Along with music videos and concerts, the channels will feature original programming from WMG”S media brands including UPROXX, HipHopDX, Songkick and more. WMX Pop, WMX Rock, and WMX Hip Hop are now available to stream for free on The Roku Channel through the service’s Live TV Guide.
“Music is a top content category for our users, and we look forward to helping WMX harness The Roku Channel’s scale to bring audiences their favorite music video programming, exclusive WMX original content from in-demand artists and more,” said Ashley Hovey, Head of The Roku Channel.
Click here to read more from Music Business Worldwide.