Warner Music Nashville has announced a pilot program called the WMN Creator Hub, allowing the label’s artists to connect with the content creator community to build deeper connections with their fans. Country artists Cole Swindle, BRELAND, Bailey Zimmerman, Avery Anna and Robyn Ottolini were chosen by the label to pilot the program due to their fan-centric approach to sharing their music. These artists were paired with five Country music enthusiast TikTok creators, selected in partnership with SMACKTOK, to create engaging content for their fanbases.
“Now more than ever, content creators play a pivotal role in helping us draw the connection between artists and their fans, both existing and prospective,” says Warner Music Nashville SVP, Strategic Marketing & Analytics, Victoria Mason. “This Creator Hub is the evolution and intersection of the in-person, immersive fan experience and digital fan connection.”
The WMN Creator Hub was launched at the 2022 CMA Fest, held June 9-12 in downtown Nashville. Click here to read more from Forbes.