Transferring files from Kanye’s hard drive to Spotify’s sounds easy, but in practice requires preparation and coordination. Massive, red-tape-laden major-label structures aren’t always suited to do this quickly, and West himself has missed a number of self-imposed deadlines in recent years.
This time, though, everything went smoothly. “The record was mastered at 1 am Christmas morning,” LaManna says. “It was exported and uploaded by 5 am. We downloaded and delivered it to the streaming services by 7 or 8 am.” The album came out around 3 pm, and West shot out a Vydia link to his nearly 30 million followers on Twitter.
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