Music Biz Member Vydia Helps Kanye Release “Jesus Is Born” on Christmas Day
Transferring files from Kanye’s hard drive to Spotify’s sounds easy, but in practice requires preparation and coordination. Massive, red-tape-laden major-label structures aren’t always suited to do this quickly, and West himself has missed a number of self-imposed deadlines in recent years.
This time, though, everything went smoothly. “The record was mastered at 1 am Christmas morning,” LaManna says. “It was exported and uploaded by 5 am. We downloaded and delivered it to the streaming services by 7 or 8 am.” The album came out around 3 pm, and West shot out a Vydia link to his nearly 30 million followers on Twitter.
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