Music video network Vevo has launched a new contextual ad targeting product called Vevo Rewind. Powered by the company’s data-backed content recommendations, Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade from the 1970s through the 2010s, as well as targeting a specific genre or country. The product is now available within the Vevo network — including on-demand and linear TV channels — in Australia, Canada, Mexico, the United Kingdom and the United States.
“From the videos that defined our childhood to the ones with futuristic set designs, slick choreography, and unforgettable fashion, audiences cannot get enough of content that evokes nostalgia,” said Vevo SVP of Sales, Americas, Jesse Judelman. “These throwback videos continue to lead the charts and still consistently drive millions of lifetime views on Vevo and across our network.”
Click here to read more from Vevo’s website.