Music Biz Member Verifi Media Launches Verifi Rights Data Alliance (VRDA)
Verifi Media has debuted the Verifi Rights Data Alliance (VRDA) initiative, in an effort to streamline information collaboration for music catalogs throughout the digital value chain. Inaugural members of the alliance include fellow Music Biz members, Warner Music Group and FUGA. The alliance facilitates delivery and ongoing maintenance of better music rights data directly to DSPs and rights management entities or societies. In the process, the company’s engine verifies data via normalization, enhancement, and scoring. Verifi also provides ISRC and ISWC matching services, and works with members to create modules to greatly simplify and improve the accuracy of tasks such as catalog transfer and ingestion, benefitting copyright owners as well as artists and songwriters. Additionally, Verifi’s public data set will allow anyone to easily see who owns and represents particular songs, improving rights data transparency without sacrificing control of sensitive or proprietary information, such as splits.
“Launching VRDA is a huge step forward in our mission to allow data in the music business to travel at the speed of digital without requiring anyone to give up their proprietary information,” said Ken Umezaki, Co-Founder and CEO of Verifi Media. “This unprecedented global alliance across the recorded music industry verticals enables each members’ data to be accessible yet separate, speaking to each other across different standards and eliminating bad data, missed payments for rights-holders, and administrative headaches for labels, publishers, DSPs, PROs, and distributors.”
Click here to read the full press release from Verifi Media’s website.