Universal Music Group has partnered with GRAMMY Award-winning artist, Anderson .Paak to launch APESHIT INC., his new label venture. Under .Paak’s direction, the label will showcase all genres of artists and push musicians that play instruments to the forefront. In return, UMG will provide global support for the label’s artists and releases through its extensive network of divisions worldwide.
“I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” said .Paak. “This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.”
“UMG has always strived to be a home for music’s best creators, innovators, disrupters and entrepreneurs, and one that operates globally to help artists expand their creative and commercial opportunities,” stated UMG Chairman & CEO, Sir Lucian Grainge. “Anderson .Paak has consistently created award-winning, culture shifting music and we are truly excited to work together to bring his bold and infectious vision for this new label to life.”
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