Universal Music Group has launched Def Jam India, focused on developing Hip-Hop and Rap talent within India and the South Asian region. The new label division follows Def Jam’s expansion into Africa and Vietnam in 2020. Def Jam India’s first flagship artist signings include rappers Dino James and Fotty Seven.
“The launch of Def Jam India could not come at a better time for music in India,” said Devraj Sanyal, Managing Director and CEO, Universal Music India & South Asia. “Our domestic hip-hop and rap artists are rapidly growing into some of the most exciting talents in the region, taking their rightful space alongside mainstream national & regional pop, and what better home for those artists than Def Jam, the pioneering global home of hip-hop. Def Jam India will be infused and inspired by local street and rap culture, Indian sounds and unique multilingual flows, which will enable us to introduce new artists across the country and region, and beyond.”
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