Universal Music Group has announced a new licensing deal with music streaming platform, Audiomack. In this new agreement, UMG will offer a curated selection of content to Audiomack users in 16 African countries, Canada and the UK; this is in addition to providing full catalog offerings to premium subscribers across Africa.
“We are excited for more fans across Africa and beyond to have greater access to some of Africa’s most exciting musical talent, as well as UMG’s unrivaled catalog of international superstars and releases,” said Universal Music South Africa & Sub-Saharan Africa’s CEO, Sipho Dlamini. “We welcome Audiomack as a partner and look forward to working with them to help strengthen the entire streaming ecosystem in Africa.”
“Millions of listeners across Africa, the UK, and Canada use Audiomack every day. Our expanded partnership with UMG helps artists in these regions better connect with their local fans and helps artists around the globe tap into a new audience of discovery-focused music fans,” added Audiomack Co-Founder & CEO, Dave Macli.
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