Fan-based marketing platform, Tradable Bits has recruited Geoff Robins and Shaun Verreault in order to further develop the company’s product offerings & services for the next wave of data innovation in the live music, sports & entertainment industry. Robins joins as VP of Product Marketing, after working for 22 years at Live Nation Canada, where he recently served as SVP of Marketing. Verrault, guitarist and lead singer for Blues Rock trio, Wide Mouth Mason, will hold the role of Music Business Development Manager.
“We’re excited to have Geoff and Shaun join the Tradable Bits team,” said Darshan Kaler, CEO and Co-Founder of Tradable Bits. “They are driven by a passion for ‘defining the fan’ and understand pushing the envelope when it comes to music & technology. Combined with their experience in live entertainment, and many other areas of the music and events industry, their passion for technology will grow our product base to ensure that we continue to super-serve our clients with tailored, innovative products.”