Short-form streaming platform, TikTok has relaunched its #ClassicalMusic campaign with Anna Lapwood as the Official Featured Artist. With more than 16.9 million likes on TikTok, Lapwood is signed to Sony Classical and plays the BBC Proms at the Royal Albert Hall. TikTok will work alongside the BBC Proms to offer exclusive content and curated playlists to promote Lapwood’s debut album set to release September 29.
“We are committed to shining a light on diverse genres, celebrating the arts, and introducing new generations to classical sounds,” said Lisa Skeppner, Label Partnerships at TikTok. “TikTok breathes new life into classical music, allowing creators all over the world to discover tracks they might not have otherwise heard. We’re proud to be a home for classical stars like Anna Lapwood and delighted to be working with the Proms to bring the TikTok community closer to the treasured classical festival.”
Click here to read more from Music Week.