Music Biz Member TikTok Launches Talent Manager Portal For Negotiating Brand Deals

Short form video platform, TikTok has launched an alpha test of a new Talent Manager Portal in its Creator Marketplace tool, allowing artist managers to negotiate brand deals directly in the platform. Once a creator authorizes use of the tool, talent managers will be able to oversee and analyze brand opportunities & campaigns presented to their clients,  manage deals, negotiate contracts, handle creative feedback, and review metrics regarding a campaign’s performance. The new expansion allows TikTok to appeal to the needs of both smaller creators and those at the “celebrity level.”

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