The Orchard has promoted Tricia Arnold to EVP, Global Artists/Label Services and Sales.In her newly appointed role, she will continue to oversee the company’s global distribution strategy and international sales and label services team. Arnold will report to company President and COO, Colleen Theis. Under Arnold’s direction, The Orchard has achieved global success for high visibility releases across the company’s 45 territories worldwide. She joined The Orchard in 2012 as the European Sales & Distributor Director based in the UK. As she advanced through the company, Arnold served as the Sr. Director, Global Sales & Marketing and as SVP, Global Label Management and Sales up until her current role.
“Tricia has exceptional leadership skills and extensive international experience, the last decade of which she fostered at The Orchard,” said Theis. “In this elevated role, I’m confident she will guide our business to even greater heights while continuing to provide the best in class service to our clients and mentorship to our team.”
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