Music streaming service, Spotify has partnered with PepsiCo’s Rockstar Energy to launch a new global platform called Press Play in Europe and the Middle East. Per the agreement, Spotify will support the debut of the Press Play platform by hosting an in app concert experience for the drink brand.
“With our ‘Press Play’ platform, we are committed to delivering the boost needed to be your best self and do the things you love,” said PepsiCo VP, Bart LaCount. “The Spotify partnership and upcoming digital events illustrate our commitment to this mission, as it will set up music fans for an unforgettable experience.”
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