Music Biz Member SoundCloud Partners With NBA 2K22 For Annual ‘2K Beats: The Search’ Program

Next-generation music company, SoundCloud has once again partnered with 2K, publisher of the popular NBA 2K video game series among other titles, for its annual “2K Beats: The Search” emerging talent competition. Through this program, artists can submit their original music for the opportunity of inclusion the NBA 2K22 soundtrack.

“SoundCloud’s role in breaking music and connecting a young, diverse, and influential community of artists and fans is unrivaled,” said SoundCloud Global VP of Brand Partnerships, Shauna Alexander. “Coupled with the NBA 2K soundtrack, a top place to uncover what’s new in music, ‘2K Beats: The Search’ offers artists on SoundCloud an incredible opportunity to reach a wider audience and engage with new fanbases.”

Click here to read more, including info on how to submit songs for consideration, from SoundCloud’s announcement.