Next-generation music company, SoundCloud has expanded its ad sales contract with global digital advertising platform, DAX. Both companies have worked exclusively with each other since 2016; under the terms of the new partnership, DAX will now sell integrated campaigns, artist and track sponsorship, events, and custom partnerships in the UK.
“DAX enables brands in the UK to reach our audience of diverse music fans easily all from one place,” said SoundCloud Director, International Advertising Partnerships, Jon Vick. “It’s ideal for us to continue building upon our successful partnership by expanding our offering for advertisers, so they can reach SoundCloud’s audience in new, more creative and customisable ways.”
Click here to read more from Music Week.