Sony Music Entertainment Middle East has announced a new partnership with Kuwait-based music and video production company, GHMZA Creative Studios. The two companies will work to produce music and promote emerging Khaleeji Pop artists in the Middle East. With more than 1.5 billion accumulated views on its content, GHMZA focuses on talent development and original media production. To mark the new partnership, Kuwaiti singer and songwriter, Bashar al-Shatti and Arabic Pop singer Bader Al Shuaibi will be the first two artists to work with Sony Music Middle East.
“We passionately believe in always putting the artist first, providing them with the right tools and expertise needed to reach their fans,” said Mike Fairburn, General Manager of Sony Music Entertainment Middle East. “Through this new partnership, we look forward to helping discover and develop exciting new Khaleeji pop talent and showcasing what the Middle East has to offer.”
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