Sony Music Nashville has recruited Fred Rubenstein as the company’s VP of Digital Marketing, a role that will find him overseeing the digital marketing team, leading strategy and implementing innovative social media and digital marketing campaigns across the SMN roster. Rubenstein will also focus on exploring new partner/platform opportunities that will foster digital discovery, enhance artists’ brands and drive consumption. He will report to Jennifer Way, SVP of Marketing at Sony Music Nashville.
“Fred is a highly respected digital marketing executive who isn’t afraid to break the mold to try something new,” said Way. “He is a natural leader and collaborator, and I’m looking forward to adding his fresh, innovative perspective and broad digital expertise into our marketing strategy as we continue to deliver unique, memorable campaigns that amplify our artists’ voices and their music.
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