Sony Music Group has opened a new Southeast Asian headquarters in Singapore that will house Sony Music Entertainment, Sony Music Publishing, and The Orchard. The companies will provide services in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R, and publicity in Singapore and the wider region. Sony Music Group’s roster includes Sezairi, Gary Valenciano, Zee Avi, A-Teez, and Ben&Ben.
“Sony Music has a rich history of discovering and supporting some of the most iconic artists and impactful music originating from Asia, and it is fitting that Singapore, a technology, business and arts hub that’s long been considered a gateway to the rest of Asia, is the base for the next stage of our growth,” said Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, of Sony Music Entertainment.
“There is a richness of culture in Asia that has inspired countless songwriters spanning genres and generations,” added Carol Ng, President, Asia of Sony Music Publishing. “We are on the lookout for the next generation of Asian song-writing talent to enhance our existing roster, deliver new music to our audiences and take Asian music global.”
Priya Dewan VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard mentioned, “The music scene in Asia is thriving. We always want to ensure that our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in markets globally.”
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