Music Biz Member Songtradr Showcases ‘SmartMusic’ AI-Driven Tool For Brand Marketing

Music licensing service, Songtradr has focused research efforts on forging deeper emotional connections with target audiences by using AI-driven music selection to better integrate music into brands’ . In a partnership with Digital Music News, Songtradr has shown data on how it gathered music data from US beer and UK beauty industries using its SmartMusic AI-tagging technology, which allows the company to analyze the brands’ music choices and profile song elements including mood, genre, personality, target audience, music quality and source of music. The company emphasizes that by creating memorable sonic identity through its AI-driven tech, brands can increase its marketing performance, resulting in higher brand recognition, customer loyalty and revenue. 

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