Interactive music tech company, Reactional Music has partnered with Defected Records to bring Dance music from its catalog to video games. Per the new deal, game developers can access licensed tracks from Defected artists including Bob Sinclar, Dennis Ferrer, Kings Of Tomorrow, ChanelPhat and Honey Dijon via Reactional’s music delivery platform & personalization engine. This allows Defected Records and its roster of artists to access the global games market, valued at $188 billion.
“Right from the first conversation, the team at Defected have been incredibly excited by our vision of enabling the gamer to add to their gameplay experience by personalising their game soundtrack,” said David Know, President of Reactional Music. “As a rights-holder and a brand partner they bring not only an incredible catalogue of music but Defected’s team also bring an appetite for the new and enabling new music consumption platforms that fit with where their audience is.”
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