RCA Records has announced two personnel appointments within its Promotions team, elevating Jessie Maldonado to SVP, Promotion & Operations and Pam Kaye to VP, Hot AC Promotion.
Maldonado will combine her experience in radio promotion and marketing to develop campaigns for RCA artists such as Doja Cat, H.E.R., Khalid, P!NK and Tate McRae, among others. Prior to her new role, she led record promotions in the label’s Pop promotion department; she will continue to oversee that team, and play a key role in national radio campaigns and video networks for the RCA roster.
In her expanded role, Kaye will oversee strategy and rollout of the Hot AC format. In her six years with RCA, Kaye generated airplay for clients such as P!NK, and garnered #1 airplay for various RCA artists at the Hot AC format including Justin Timberlake, Sia, Elle King, Mark Ronson and Walk The Moon.
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