Music Biz member RCA Records has announced the elevation of Sam Selolwane and Keith Rothschild, who will now both serve as co-Heads of Promotion for the label. Selolwane will oversee Hip-Hop, R&B and Mixshow, and Rothschild will oversee the Pop, Rhythm and Rock; both will report to RCA COO John Fleckenstein.
“Sam is a passionate, forward thinking leader who is a fierce advocate for our artists,” offered Fleckenstein. “She is universally respected by both her peers and RCA family alike. Keith is a seasoned pro who has made an immediate impact at RCA with his relentless drive and strong head for strategy. Together they represent a bold and progressive future for our RCA Promotion teams.”
Selolwane, who was most recently RCA’s SVP of Urban Promotion, has been an integral part of building radio campaigns for artists including Chris Brown, H.E.R., SZA, Usher, Miguel, Jazmine Sullivan, Davido, ASAP Ferg, ASAP Rocky, Khalid, G-Eazy and Alicia Keys, as well as new comers Doja Cat, Mulatto and Fousheé. Rothschild joined RCA in April 2020 as SVP of Promotion. Since then, he has been instrumental in building a radio profile for rising singer/songwriter Tate McRae, as well as campaigns for Doja Cat, Chris Brown and Miley Cyrus.
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