Music rights and metadata management software platform, Orfium has struck an anime music deal with Bandai Namco Music Live to further expand its presence in the Japanese music market. Per the partnership, Orfium will use its AI-powered software to manage, optimize and monetize Bandai’s repertoire.
“Orfium’s partnership with Bandai Namco Music Live cements our position as the frontrunner for UCG monetization in the Japanese market,” said Orfium CEO Rob Wells. “With our move into the rich cultural heritage of anime music, we are proving how Orfium drives global digital transformation through distinctive local partnerships.
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