Music tech company, Orfium has struck a YouTube management deal with Japanese entertainment powerhouse, Avex Inc. Per the partnership, Orfium will offer its AI-powered matching technology to ensure Avex’s repertoire of rightsholders, artists, writers and composers are maximizing the monetization of their music on YouTube.
“We’re on a mission to bridge the value gap that exists across UGC platforms for creators and rightsholders in Japan,” said Alan Swarts, CEO, Orfium Japan. “Orfium’s AI-based technology, combined with our deep local industry knowledge, has enabled us to grow quickly while clearly demonstrating the value we can deliver to our Japanese partners. We’re very much looking forward to working with the Avex team to deliver the best possible results.”
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