Artist management company, mtheory has named Erik Pettie as SVP and Head of the company’s new Artist Services & Partnerships division. In his new role, he will lead the establishment of the Artist Services division, which will offer a range of services to assist artists & labels in gaining exposure and generating revenue. Under Pettie’s leadership, the division will provide artists and their teams with infrastructure, insights and execution to either complement or replicate label support. Prior to joining mtheory, Pettie served in roles at TuneCore, Cash Money Records, Universal Records, Motown and Republic Records.
“We are so excited to add Erik to the mtheory team to build out this new division,” said Cameo Carlson, CEO of mtheory. “The needs of artists and teams is always-evolving and mtheory has been at the forefront over the past decade+ to set up management teams for success.
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