Ingrooves is expanding into the Indian music market, signing global distribution deals for local artists Himesh Reshammiya and Yo Yo Honey Singh. To further the expansion, Ingrooves has named Amit Sharma as the company’s Country Manager of India. Sharma’s music industry experience includes serving as the AVP of Content Acquisitions at Gaana, India’s largest commercial music streaming service.
“The independent music market in India is more vibrant and important than ever with an incredible amount of creativity and true artistry being developed here,” said Sharma. “Ingrooves has a reputation as a global leader in marketing and distribution technology, and that’s something that really resonates with artists and labels here in India. We have already signed many deals with artists that reflect our music culture. These signings are an indication that Ingrooves is already a new important player in this market.”
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