B2B distributor FUGA has announced a new partnership with indie label, Polyvinyl Records. Per the agreement, FUGA will allow the label to utilize its distribution and marketing services. Polyvinyl will also gain access to a trends and analytics platform, DSP marketing, API access and account management across their releases. According to Matt Lunsford, President & Co-founder of Polyvinyl Record, the partnership with FUGA “…represents Polyvinyl’s continued commitment to our artist-first ethos”.
“We are proud to provide our artists a fully independent path to digital distribution and marketing via our partnerships with FUGA and Merlin: both of whom share our passion for empowering independent music,” said Lunsford.
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