Apple Music has acquired Classical music service, Primephonic, in preparation for the release of its own Classical music app. The company is promising Apple Music subscribers a, “…significantly improved Classical music experience,” by harnessing Primephonic’s capabilities to offer fans playlists, exclusive audio content, and improved browsing & search functions. Current Primephonic subscribers will receive a prorated refund and six months of Apple Music access for free.
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for Classical enthusiasts,” said Apple Music and Beats Vice President, Oliver Schusser. “Together, we’re bringing great new Classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”
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