Music Biz Consumer Insights’ to Provide Exclusive Data for Music Biz Members
Redesigned www.musicbiz.org website launches today with improved mobile responsiveness, spotlight on member benefits
May 17, 2016 – During this morning’s Music Biz 2016 President’s Address, Music Business Association (Music Biz) President James Donio announced Music Biz Consumer Insights, a new member benefit featured exclusively at www.musicbiz.org and powered by data partner LOOP (Lots of Online People). The portal provides Music Biz members with regularly updated, solid insights into an ever-changing market, providing full consumer profiling with pinpoint accuracy, from music consumption patterns, to favorite genres and devices, to brand advocacy. Consumer Insights will live on the relaunched www.musicbiz.org, also announced today by Donio, which has been redesigned to be optimized for mobile and to better highlight member benefits, such as the Product Platform, Music Startup Network, Music API Directory, Award Nominees & Festival Line-Up Listings, and much more. The new site is live today, and the . Consumer Insights will be added by the end of May.
Music Biz Consumer Insights users will be able to browse through rich consumer data or download customized reports with exclusive insights, whether broad or specific. The research can be modeled through the full LOOP database of 250 million U.S. citizens. Through a combination of on and offline contact, users can reach over 45 million attendees of live music events, over 50 million subscribers to streaming services, over 75 million Country fans, and over 100 million Classic Rock fans.
“We strive to deliver maximum value to all our Music Biz members, and Music Biz Consumer Insights is yet another reason why it pays to join the Association,” said Donio. “Artists, managers, labels, publishers, songwriters, touring professionals, brands, and the entirety of our diverse membership will be able to benefit from this new service, which allows everyone to take advantage of high-quality data to make the best business decisions possible.”
David Lewis, LOOP co-founder, said, “We are delighted to be partnering with Music Biz in bringing such a powerful consumer insights initiative to the music industry. Music Biz’s visionary approach means that the U.S. music industry will be the first sector to benefit from this unique and innovative data service. We believe that Music Biz members will quickly discover the Insights portal to be truly game-changing.”
Music Biz 2016, taking place now through May 18 at the Renaissance Nashville Hotel in Nashville, is the music industry’s premier event, giving the commerce and content sectors a place to meet with trading partners, network with new companies, and learn about new trends and products impacting the music business. Registration remains open both online and on-site. For more information or to sign up for the conference, visit www.musicbiz2016.com.
