The Music Biz Consumer Insights Portal has be updated with the latest genre data from the recently released “Music Consumption: The Overall Landscape 2017.” Login to the portal to find the following genre stats and much more!
- Dance fans and Hip-Hop fans bought the most music related products – whilst 58% of the total sample had purchased a music related product over the past 6 months, 65% of Dance fans and 66% of Hip-Hop fans did the same.
- This higher uptake of online services has come at the expense of AM/FM Radio – whilst the format accounted for 34% of the general population listening time, it took a share of just 28% of Dance fans total listening time, and 26% of Hip-Hop fan listening time.
- Classic Rock was the most popular music genre tested at 53%. Pop Music followed second with 44%, and Rock a close third at 43%.
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