Mobile Viewing Accounts for Over 40% of All Video Consumption Hours Among Gen Z Heads of US Broadband Households

Parks Associates has released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapshot, developed in cooperation with Penthera, a global software development company that works with video providers globally to improve the mobile video experience, investigates the changing role of mobile among consumers and its importance among different demographics, particularly Generation Z.

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