MIDiA Research Report: COVID-19 Impact on Entertainment Demand and Behaviors

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behavior patterns.

Now the key questions entertainment-focused companies must ask themselves are: does your business have the right strategies to weather current market conditions? Should you prioritise particular territories? What content is relevant to your consumers at this challenging time? What are the available opportunities now, and after the pandemic? This report summarizes the key insights delivered in MIDiA’s April 2020 COVID-19 Impact on Entertainment Demand and Behaviors webinar.

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