MIDiA Report: The Classical Music Market – Streaming’s Next Genre?
A recent report released this month by MIDiA Research found that a classical music resurgence is possible in today’s on-demand music streaming world. As music finds itself migrating from smartphones and headphones back into living rooms and cars, with the onset of new streaming platforms such as voice, classical music has the opportunity to find bigger audiences, reaching both its loyal aficionado listeners and its much broader potential audience of enthusiasts around the world.
This study was put together from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico and South Korea. Additionally, MIDiA’s 2018 market models were used to calculate market values and trends for the classical genre.
Click here to learn more and access the MIDiA report.