Managing Brand Saliency and Perceived Value Amidst Covid-19

The rules of perceived value are changing amidst COVID-19. The pandemic has brought to light new drivers of perceived value, threats to named brands, and ways to protect and grow your brand through this crisis and beyond.

Some brands survived and thrived after the 2008 recession by reinforcing their value proposition, delivering unique benefits, and fostering an intimate relationship with their customers.

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