Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season. According to May 2020 data from daVinci Payments, 71% of US adults said they planned to do more than half of their holiday shopping digitally this year.

Younger consumers—particularly millennials ages 26 to 38—were more likely to shop this way, though older cohorts weren’t too far behind. Six in 10 respondents ages 56 and older planned to do more than half of their holiday shopping online in 2020, a sign that many have become more comfortable with ecommerce amid the pandemic.

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