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The Keys to Unlocking the Millennial Mindset
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According to the U.S. Census Bureau’s International Database, Millennials make up one-fourth of the planet’s population, which translates into 1.7 billion people. As a consumer group, they’re just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.