[Infographic] What Music Festivalgoers Are Buying, Posting and Sharing

Summertime is here and more people are getting outdoors, especially for large music festivals. But just because everyone is outside enjoying the weather and music doesn’t mean they’ll be equally receptive to marketing and brand messaging. Concertgoers at three of the largest and most well-known U.S. music festivals—Coachella, Bonnaroo and Lollapalooza—have distinctly different tastes and spending habits.