![](https://musicbiz.org/wp-content/uploads/2018/09/New-Delhi-India-2018-billboard-1548.jpg)
Indian Music Culture Thriving in the Streaming Age, Shows Nielsen Report
![](https://musicbiz.org/wp-content/uploads/2018/09/New-Delhi-India-2018-billboard-1548.jpg)
With a population of over 1.2 billion, there’s a reason India has been called a “sleeping giant” in the global music landscape. Now, per Nielsen’s India Music 360 2018 report, which comprises 1,570 interviews among “online consumers” from 16-45 years old, we can see definitively how the country’s music consumption behaviors stack up. The picture it paints is one of a tech-savvy listenership that is growing quickly as physical media becomes a thing of the past. People in India consume on average 20 hours of music per week, either as a primary or background activity.
Click here to read more.